As an avid Gossip Girl Fan (cough: Ed Westwick lover), I’m a little disappointed in myself because I’m only just now finding out that Mr. Westwick is the new “face” of K-Swiss.

The brand fell out of my realm of interest years ago, as I have no real need in my life for plain white kicks, and I imagine I’m not the only one that feels this way. Which is why I have to commend the brand on their decision to pick up Ed Westiwick for their latest marketing campaign.

I’ll also go out on a limb and say that when Chuck Bass wears sneakers, I am 100% positive they are a classic style like these in a pristine extra white shade that would put Pam Beasley to shame.

I’m also really into the styling details – the cuffs undone and rolled pant legs. Mmmmm.

Here’s a peek at what we can expect from the campaign:

The classic Chuck Bass squint and brood. Niice.